If your ideal outfit is something you can throw on in the morning and still wear at midnight, Tatiana Dieteman gets it.
The West Channel Rd. founder built her brand around that exact energy, filled with knitwear that looks chic without asking you to try too hard.
Dieteman, a former model, launched the line in 2022 after teaching herself to crochet in 2020, initially creating pieces for herself before word (and demand) spread.
“Knitting started as something very personal for me. It felt meditative, tactile, and grounding,” she tells ET. “I began making pieces for myself, and quickly friends and family started asking for them as well.”
After years…
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