Wes Anderson’s filmmaking style serves as the inspiration for ESPN‘s Wimbledon campaign, “Quiet Please.”
The new campaign draws on Anderson’s style and embraces his signature use of symmetry as well as his curated color palettes. Franz Ferdinand’s “Take Me Out” serves as the campaign’s anthem.
A host of players, including this year’s French Open champions Coco Gauff and Carlos Alcaraz feature in the campaign. Novak Djokovic, Madison Keys, Ben Shelton, Jessica Pegula, Taylor Fritz and Frances Tiafoe, along with ATP and WTA world number ones Jannik Sinner and Aryna Sabalenka, also make appearances.
“This year’s Wimbledon campaign beautifully elevates the sport’s rising stars and compelling narratives through a powerful and cinematic thematic,” said Rachel Epstein, Vice President, Live Sports and Audience Expansion at ESPN. “It’s a fresh and distinctive approach that not only captures the elegance and intensity of the tournament, but also underscores the depth of our coverage from day one through the finals.”
Wimbledon is widely considered one of the most prestigious of all tennis Grand Slams, known for its storied grounds, rich traditions, and unique idiosyncrasies. The call of “quiet please” comes from umpires to hush the crowd. This backdrop sets the stage for ESPN’s newest installment of its “Quiet Please” marketing campaign, which highlights the contrast between Wimbledon’s timeless elegance and the high-energy play on the court.
This year, from June 30 through July 13, ESPN will offer “first ball to last ball coverage” across ABC, ESPN, ESPN2, and ESPN Deportes, totaling more than 250 hours of live coverage with every match on every court streaming live on ESPN+.
Disney+ subscribers can watch Day 1 tournament action directly within the Disney+ app. In addition, the entire tournament will stream on Disney+ for all Disney+, Hulu, and ESPN+ bundle subscribers.
Watch the campaign below.
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