Veeps, the live-streaming platform co-founded by Joel and Benji Madden and owned by Live Nation, has expanded its business to include narrative films, with the indie motherhood dramedy “Nora” among the first available titles.
Following a theatrical release by Suncatcher Productions and Blonde Dog Productions, “Nora” will make its global streaming debut via Veeps on Saturday, May 24.
The feature film — written, directed by and starring Anna Campbell — follows Nora, a singer-songwriter who gives up her music career and settles in suburbia to raise her child. But, as the film’s logline explains, “her dreams have other plans” — meaning that, as Nora contends with a precocious child, a new home and navigating the PTA moms, her musical aspirations live on through whimsical music video fantasies that capture her truth.
Described as “a visceral portrait of a woman in rediscovery,” the lyrical film premiered in March at the Cinequest Film Festival, where it won the New Vision Award. “Nora” was released theatrically earlier this month and screened in cinemas across the country, including New York, Los Angeles, Portland, Ore. and Washington, D.C.; the Portland and L.A. run were extended due to outsized interest. Now, by partnering with the Live Nation-owned Veeps, the lyrical movie can reach a broader audience.
“We are deeply excited to be one of the first narrative films to premiere on Veeps, partnering with a platform that values ‘Nora’s’ completely original soundtrack,” said Campbell. “Our common commitment to the emotional thrill that is music gives us a unique opportunity to reach fans. This is a film that celebrates the MTV kid in all of us. It’s a dream partnership, and an incredible opportunity to show that indie filmmakers will connect with their audiences.”
Access to the special screening event starts at $14.99, and the ticket price includes cast and crew interviews exclusive to the Veeps experience. Tickers for the “Nora” event will be available on the Veeps website.
Veeps will also carry vinyl LPs of the film’s soundtrack. “Nora” features performances by Campbell, Lesley Ann Warren, Kate Miner, Jay Walker and Nick Fink, as well as original music by industry veteran Noah Harmon (Airborne Toxic Event, “American Fiction,” “Dandelion”). The partnership also features a unique component to its engagement strategy: champions of the film will be invited to share in its financial success through the use of affiliate links.
“‘Nora’ is a beautiful film that leaves viewers with a deep sense of hope and insight, and similar to the feelings a live performance or intimate documentary elicit. This kind of storytelling resonates strongly with the Veeps audience,” said Veeps director of marketing Julie Seamons. “Going to a live show or cinema is not always an option for moms and caretakers, so delivering ‘Nora’ directly into living rooms is a fantastic way for the film’s message to be more accessible to an extended audience.”
Added Suncatcher Productions CEO Annalisa Shoemaker: “From early festival and theatrical screenings, we know ‘Nora’ is an inspiring crowd-pleaser. Not only can we now share this remarkable film with broad audiences, but fans are also empowered to promote the film and sell tickets themselves. In a time of transition for our industry, we believe in authentic audience and artist-first partnerships, and that is exactly what we have found with Veeps.”
Since 2018, Veeps has streamed performances to millions of viewers worldwide for artists including Billie Eilish, Bob Dylan, Brandi Carlile, Chris Stapleton, Foo Fighters, Kings of Leon and more, with the content available on Veeps.com and via apps on Apple TV, Roku, iOS and Android. In 2023, the company announced the launch of Veeps All Access, a subscription model affording unlimited access to livestream and on-demand content, including a comedy vertical.
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