Entertainment marketing firm Trailer Park Group has enacted a major restructure of its audio-visual group, as the maker of trailers and digital campaigns for Hollywood democratizes its leadership.
In its previous iteration, Trailer Park had sole heads for film and television projects, serving a range of clients from Universal Pictures and Apple Studios to Spotify and Marvel. Stakeholders have decided to break down those traditional silos to boost collaboration and flexibility.
The firm says the shift was driven by client demands and tighter timelines in delivering global campaigns for movies, series, games and more. As a result, key new hires from the studio and agency worlds have come on board.
Erika Anaya, Joshua Rogers and Jill Gershman have been named creative directors and SVPs (pictured above, from left). Anaya last served as a director in global film marketing at Netflix, working on titles like “The Killer” and “Fair Play.” Rogers was a VP at Zealot, and spent almost two decades at Buddha Jones serving clients like Disney, FX and Amazon. Gershman comes from Buddha Jones, ABC and Disney Entertainment with deep knowledge around the convergence of streaming and broadcast TV. Sam Slater and Paul Cartlich have been named vice presidents and editors, as Matt McCrory becomes senior editor. The new team works under Trailer Park group president of creative and production services Pete Callaro and CEO David Messinger.
“We’ve brought in outstanding talent across creative, editorial, and operations from both the agency and studio worlds, while also doubling down on the strength of the team already here. We’ve moved from a single-leader model to shared creative leadership, with a structure that supports collaboration, unlocks potential, and builds toward what’s next,” said Callaro.
Messinger added the move brings a “forward-thinking model grounded in creative excellence, collaborative thinking, and a commitment to serving our current and future clients.”
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