While plenty of fads go by in a flash, celebrities never ditch their denim.
When they’re not posing on red carpets in designer looks, stars are strolling around NYC or LA in their favorite jeans — and they’ve got first dibs on all the best brands.
Below, discover over a dozen denim labels that have a leg up on the competition in A-listers’ eyes — from tried-and-true blues from Levi’s to “Bejeweled” styles beloved by Taylor Swift and Beyoncé.
While stars have deep pockets to purchase pricey pants, not all of their favorites cost a mint. Case in point? Levi’s.
Although the brand made its first jeans back in 1873, plenty of stars are still hooked on its classic, no-fuss blues over 150 years later; Hailey Bieber, Kristen Stewart and Kylie Jenner are among those who’ve stepped out in styles like the bestselling 501s. Plus, who could forget Beyoncé’s “Cowboy Carter”-coded campaign?
Page Six Style’s review: “Levi’s are my default go-to brand for jeans. They’re iconic and timeless, they offer many different varieties of styles, you can buy them super affordably from many different stores, and they look great on everyone. I don’t think there’s been a period in my entire life where I haven’t had several pairs of Levi’s in my rotation.” — Jackie Goldstein, New York Post VP of Commerce
Sizes: 23 to 34, lengths 30 to 34 | Price Range: $70+
Levi’s Women’s Ribcage Wide Leg Jeans
Levi’s Women’s 311 Shaping Skinny Jeans
Levi’s Women’s 501 Original Fit Jeans
Icon Denim’s trend-forward jeans are “It” girl magnets; we’ve spotted the LA label’s bestselling wide-leg Poppy style on Taylor Swift, Selena Gomez and Gigi Hadid, to name but a few.
Jodie Turner-Smith, Jennifer Lopez and Charli D’Amelio are brand fans as well.
Page Six Style’s review: “One of the many, many things Taylor Swift has influenced me to order is this frankly perfect pair of jeans. At 13 inches, the rise is just what I need as a proud member of the Long Torso Club, and the wide-leg silhouette is supremely flattering. Most impressive, however, is the fact that these non-stretch jeans are actually comfortable — something I truly never thought I’d find, as someone who swears by styles with a little added stretch. In short, they’re a denim dream.” — Elana Fishman, Page Six Style & Shopping Director
Sizes: 23 to 32 | Price Range: $180+
Icon Denim Skye Straight Leg Jeans
Icon Denim Poppy Wide Leg Jeans
Icon Denim Natie Jeans
The blueprint for Gigi Hadid’s outfits? Blue jeans from this sustainable denim brand. The model once told Vogue her “everyday Gigi look” includes a T-shirt and a pair of her “favorite jeans”: Ética’s boyfriend style.
She’s far from the label’s only famous fan, as Naomi Watts, Lucy Hale and Jennifer Lawrence also own pairs.
Sizes: 24 to 32 | Price Range: $188+
Ética Stanton High Rise Relaxed Cuff Jeans
Ética Archer High Rise Loose Straight Leg Jeans
Ética Prairie Reworked Modern Bootcut Jeans
Agolde has clearly earned a gold star from celebrities. Taylor Swift, Anya Taylor-Joy and Selena Gomez all own the brand’s denim designs, while Rihanna made its baggy blues a pregnancy style staple.
Page Six Style’s review: “Agolde is the brand that changed my mind about non-stretch denim. There’s a reason it feels like every fashion editor swears by these jeans; the vintage-inspired fits really are supreme, and the quality is top-notch. I wear my Criss Cross Upsized Jeans on what feels like a weekly basis; it’s a trendier style, and one that’s been knocked off by plenty of other companies. Fact: I’ve tried the dupes, and they simply don’t compare.” — Elana Fishman, Page Six Style & Shopping Director
Sizes: 23 to 34 | Price Range: $208+
Agolde Harper Jeans
Agolde ’90s Pinch Waist Ripped Straight Leg Jeans
Agolde Vana Fold Jeans
Few jeans have made headlines quite like Meghan Markle’s ripped Mother pair at the 2017 Invictus Games — a controversial style Prince Harry later said was “approved” by the palace in his bombshell memoir, “Spare.” The Duchess of Sussex isn’t the only royal who loves Mother; Kate Middleton also wears the brand, as do models and actresses aplenty.
Page Six Style’s review: “After hearing multiple friends rave about Mother denim, I knew I had to give it a try. While the brand’s jeans are a splurge, in my experience, they’re worth the cost. They fit like a glove — and as someone on the shorter side, I love that the petite options don’t need tailoring. Not to mention, if you’re looking to go beyond basics, the brand’s printed denim is oh-so cool.” — Hannah Southwick, Page Six Commerce Writer
Sizes: 23 to 34 | Price Range: $218+
Mother The Tripper Ankle Jeans
Mother The Roller Sneak Jeans
Mother The Mid Rise Tunnel Vision Sneak Jeans
Adored by editors, Reformation’s elevated basics are capsule wardrobe must-haves. While luxe knitwear and wedding guest-worthy dresses are among the brand’s bestsellers, its denim is also a true-blue superstar favorite; just ask Sydney Sweeney, Kendall Jenner and Phoebe Dynevor.
Sizes: 23 to 34 | Price Range: $168+
Reformation Cary High Rise Slouchy Wide Leg Jeans
Reformation Wilder High Rise Wide Leg Jeans
Reformation Jax Stretch High Rise Straight Jeans
While Madewell’s price tags are smaller than those of most brands on this list, the label’s an equally big hit in Hollywood; famous fans include Camila Mendes, Sydney Sweeney, Lucy Hale, Emma Roberts and Lily Collins.
Page Six Style’s review: “I’ve been a big fan of Madewell’s Curvy Fit for years, and always recommend it to friends and family. I’ve always had a tough time finding denim that fits both my waist and my hips/butt — and that offers a long-enough rise — and Madewell’s checks all those boxes. Adios, annoying waist gap!” — Elana Fishman, Page Six Style & Shopping Director
Sizes: 23 to 33 | Price Range: $128+
Madewell The Perfect Vintage Wide Leg Jeans
Madewell The Curvy ’90s Straight Leg Jeans
Madewell The Darted Barrel Leg Jeans
Since the brand’s launch in 2016, EB Denim’s upcycled jeans have been on an upward trajectory, racking up famous fans like Megan Thee Stallion, Heidi Klum and Irina Shayk. Taylor Swift is such a fan, she wore two of its designs in one week in 2023 — including the patchwork Polka Dress for a VMAs afterparty.
“Denim has been so stagnant in the past few years, and I strongly believe that we bring a fresh approach to the category,” Elena Boncivini, the brand’s founder and creative director, told Teen Vogue that year.
Sizes: 22 to 34 | Price Range: $225+
EB Denim Lola Slim Cigarette Jeans
EB Denim Enzo Double Knee Carpenter Jeans
EB Denim Alida Loose Bowed Havana Night Jeans
Gap is an American mall mainstay famous for its timeless denim styles (and its sweaters, khakis and other closet classics). Since veteran designer Zac Posen took the creative reins at Gap Inc. in 2024, it’s been experiencing a red carpet revival, with stars like Anne Hathaway, Timothée Chalamet, Demi Moore and Da’Vine Joy Randolph showing off elevated ensembles from the beloved brand.
Sizes: 24 to 35 | Price Range: $60+
Gap Low Rise UltraSoft Extra Baggy Jeans
Gap High Rise Split Hem ’90s Straight Jeans
Gap High Rise Barrel Jeans
Khloé Kardashian’s Good American label launched in 2016, reportedly selling $1 million worth of jeans in its first day alone. While the brand’s since branched out to offer clothing, swim and more, denim remains a hero category — and its styles are beloved by the likes of Lori Harvey, Angel Reese and Eva Longoria (in addition to its famous founder, of course).
Dolly Parton teamed up with the brand on her very own “Joleans” in 2025 — and they’re selling out fast.
Sizes: 00 to 18 | Price Range: $90+
Good American Dolly Joleans Flare Jeans
Good American Good Classic Chewed Hem Slim Straight Jeans
Good American Always Fits High Waist Slim Straight Leg Jeans
Re/Done’s vintage-inspired denim is a modern hit, having popped up on pop stars like Ariana Grande, Dua Lipa and Selena Gomez.
Sizes: 23 to 32 | Price Range: $265+
Re/Done ’90s High Rise Loose Jeans
Re/Done The Standard Jeans
Re/Done Mid Rise Wide Leg Jeans
Best believe stars are still getting bejeweled in Area jeans, known for their cute cutouts and shimmering embellishments. Taylor Swift, Beyoncé and Heidi Klum all own sparkling pants from the brand, while Mindy Kaling once dared to bare with a peekaboo pair.
Sizes: 34 to 34 | Price Range: $495+
Area Crystal Slit Jeans
Area Crystal Slit Cotton Denim Wide Leg Jeans
Area Crystal Heart Cutout Straight Leg Jeans
From Queen Bey to the Duchess of Sussex, both real-life and music-industry royals have worn Paige denim for years. (In addition to Beyoncé and Meghan Markle, we’ve spotted the brand’s styles on everyone from Penélope Cruz to Olivia Palermo.)
Sizes: 23 to 34 | Price Range: $189+
Paige Leenah High Waist Wide Leg Jeans
Paige Sasha Wide Leg Jeans
Paige Manhattan High Waist Bootcut Jeans
Forget diamonds — perhaps denim is a girl’s best friend. From Coachella-bound celebrities to “Bachelor” stars, plenty of famous folks slip on Grlfrnd’s jeans.
Sizes: 23 to 32 | Price Range: $225+
Grlfrnd Melanie High Rise Bootcut Jeans
Grlfrnd Sara Super High Rise Slim Straight Jeans
Grlfrnd Brooklyn High Rise Straight Jeans
Even princesses dress down in denim; Kate Middleton’s known for her longtime love of skinny jeans, including the tailored Le One pant from Frame. (She’s not alone, as stars like Jennifer Lopez and Sienna Miller also own its jeans, while Gisele Bündchen’s modeled in Frame campaigns.)
Sizes: 23 to 34 | Price Range: $128+
Frame Le High Rise Straight Ankle Jeans
Frame Le Slim Palazzo High Rise Wide Leg Jeans
Frame Modern Pocket Wide Leg Jeans
When it comes to designer denim, Khaite is a star in plenty of superstars’ wardrobes. Kendall Jenner owns the brand’s jeans in several shades, as do fellow models like Olivia Culpo, Elsa Hosk and Karlie Kloss.
Sizes: 24 to 32 | Price Range: $480+
Khaite Dane Stretch Jeans
Khaite Corben High Waist Straight Leg Jeans
Khaite Kerri Jeans
FAQ
What jeans are in style right now?
Want the skinny on skinny jeans? Gen Z famously “cancelled” the fitted denim in recent years, instead embracing wide-leg styles.
And while Y2K fashion is also having a major moment — with even Paris Hilton calling for the return of her beloved early-aughts low-rise denim — high-waisted styles continue to be a favorite of countless stars (and plenty of shoppers).
Plenty of celebs have endorsed the barrel-leg trend, and cuffed hems are just starting to gain momentum.
At the end of the day, the ideal pair of jeans is ultimately up to personal preference. Just ask Stacy London, who told Page Six Style she doesn’t pick pants based on trends.
“[I] don’t believe in [style] rules anymore,” she said, instead espousing that “personal style is based on the individual.”
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
Read the full article here
