“The Gilded Age” returned to HBO with its third season, on Sunday night and has shown an uptick in viewership compared to previous seasons.
In its first three days of availability, the Season 3 premiere reached 2.7 million viewers, according to Warner Bros. Discovery. That marks a 27% increase from the 2.1 million viewers who watched the Season 2 premiere in the same amount of time, and a 30% increase from Season 1’s 2 million viewers. These statistics account for a combination of viewers on HBO’s linear channel as well as streams on Max. It should be noted that the totals are incomparable to that of other titles on HBO, as the network typically reports viewership achieved in a single night rather over the course of three days.
Season 3 of “The Gilded Age” is expected to continue growing in viewership week by week. Both previous seasons saw steady increases over time, with finale episodes bringing in jumps of more than 50% compared to premieres. Accounting for its first 90 days of viewership, Season 2 eventually went on to average 7.1 million viewers in the U.S. alone.
According to WBD, catch-up viewing of “The Gilded Age” has also been notable. Streaming viewership of Seasons 1 and 2 was up more than 400% in the week leading up to the Season 3 premiere compared to the week before.
“The Gilded Age” was created by “Downton Abbey” creator Julian Fellowes, and debuted on HBO in January 2022. Fellowes executive produces alongside Gareth Neame, David Crockett, director Michael Engler, Bob Greenblatt, writer Sonja Warfield and Salli Richardson-Whitfield. HBO co-produces with Universal Television.
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