Netflix is launching a revamp of its TV homepage Wednesday, which boasts a “simpler, easier and more intuitive design,” per the streamer. The design is in part meant to make it easier for Netflix to prominently feature its growing lineup of live events and games.
In addition to changes made to the TV experience, Netflix will begin rolling out new features on its mobile app, including an OpenAI-powered chatbot search function that is in a small opt-in beta phase, as well as testing use of a vertical feed that allows subscribers to browse clips from shows and movies and then click over to the full program to watch in the traditional horizontal format.
In a blog post published Wednesday, Netflix outlined the changes to the homepage, which will be implemented in the “coming weeks and months” globally:
Discover Your Next Great Watch More Easily: We’re putting all the information you need to make an informed choice about what to watch front and center. That way you can better focus on what makes each title relevant for you, with callouts like “Emmy Award Winner” or “#1 in TV Shows.”
More Visible Shortcuts: Until now, shortcuts to Search and My List were somewhat hidden on the left-hand side. We’re moving them to the top of the page where they’re more noticeable and easier to access.
Better Realtime Recommendations: We’re making the recommendations on the homepage more responsive to your moods and interests in the moment.
Elevated Design: The new homepage has a clean and modern design that better reflects the elevated experience you’ve come to expect on Netflix.
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