Molly Sims isn’t glossing over her fans’ feedback.
The model’s YSE Beauty brand dropped its new Like a Gloss Lip Tint on Friday, putting a colorful spin on a (literally) clear customer favorite, the Like a Gloss Lip Mask.
“People kept telling us how much they loved the texture, the hydration and how it made their lips look and feel amazing,” Sims tells Page Six Style, recalling shoppers requesting a tinted version almost immediately” after the mask dropped in 2024.
The resulting product comes in four “universally flattering” hues — pale peach, rosy taupe, warm berry and poppy red — all infused with skincare ingredients like hyaluronic acid, coconut oil and shea butter.
While it just launched, the formula’s already racked up several five-star reviews, with shoppers calling it “super moisturizing” and “hot girl summer in a tube.” (Having tried them personally, this writer can attest the unique applicator glides on like a dream.)
“I can’t live without a good lip moment,” Sims tells us, saying the more pigmented shades help her “feel pulled together even when [she’s] bare-faced.”
The new drop isn’t the only product she can’t live without, as Sims tells us her desert island must-haves would also include her YSE Beauty Skin Glow SPF 30 Primer — “[so] with zero makeup, my skin still looks even and fresh” — and her “holy grail,” Your Favorite Ex Exfoliating Pads.
“These pads gently exfoliate, unclog pores and give that instant glow; I call them my ‘reset in a swipe,’” she adds, saying she’s heard Jennifer Garner is also a “huge fan.”
The former “Sports Illustrated” model’s products have also scored scored shoutouts from fellow famous folks like Bethenny Frankel, Taylor Hill and Nicky Hilton since YSE’s 2023 launch.
And it seems that’s just the beginning, as Sims tells us there’s more “exciting retail news on the horizon” for YSE.
“We’re here for the Gen X woman who’s juggling a million things but still wants to feel good in her skin,” she says. “What’s coming next stays true to that mission.”
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
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