Blumhouse is on a quest to make every day Halloween, and it’s starting by programming a spooky spring as part of its Halfway to Halloween campaign.
The company is bringing hit movies “M3GAN,” “Annabelle” and “Ma” back to theaters for one-night-only engagements, expanding Halfway to Halloween to the entire nation after last year’s limited launch.
The “M3GAN” screening will also allow fans to communicate with the evil doll herself via a M3GAN chatbot. Meta is launching its Movie Mate technology with the screening, allowing moviegoers to second screen during the film to access exclusive content, trivia and behind-the-scenes info in real-time.
Per a press release, “Movie Mate is only available to moviegoers who are in a theater, and works by DM’ing the Instagram account @M3GAN account to start the experience. The entire experience is designed to leverage Meta’s capabilities to augment and uplevel the ‘second screen’ viewing experience aimed at generating excitement ahead of the release of ‘M3GAN 2.0’ on June 27.”
Beyond the chatbot, the screenings are expected to include “sneak peeks, exclusive recorded messages from directors and talent from the films, and surprise special appearances in select markets.”
“The question we always ask ourselves is why can’t every day be Halloween? So Halfway to Halloween brings us one step closer, and I couldn’t be happier that this year we are going nationwide,” Jason Blum, founder and CEO of Blumhouse, said in a statement. “In that same spirit of trying new things, we’re excited to give M3GAN fans an all-new experience in theaters from the team from Meta.”
“We are excited to continue our longstanding history of innovation in the theatrical space with our friends at Universal Pictures,” Omar Zayat, group lead entertainment, tech, travel, gaming and auto at Meta, said in a statement. “The M3GAN in-theater Movie Mate is a first-to-market moviegoer experience. We are happy to introduce filmgoers to it by way of Instagram Direct and Click-to-Messenger Ads. We are thrilled to be working with Universal Pictures and Blumhouse to deliver rich experiences designed to get audiences back into theaters.”
Tickets are now on sale for the following films and dates:
April 30 – “M3GAN”
May 7 – “Annabelle”
May 14 – “Ma”
More information and tickets are available at www.HalfwayToHalloweenTickets.com. Watch the Halfway to Halloween trailer below.
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