In the last two days, I learned that model Kendall Jenner has purchased a stake in British drinks brand Trip, becoming the face of the brand, and that musician Ellie Goulding has her own functional drinks brand, Every State, selling coffee, matcha and cacao.
Ellie and Kendall’s functional drinks join the likes of Kylie Jenner’s K20, which sells electrolyte powders to transform your water into a wellness drink, and Kim Kardashian’s caffeine-free energy drink, Update.
It’s not just the Kardashian/Jenner clan getting in on the functional drinks hype, though.
Actress Gillian Anderson’s G Spot drinks include Nootropics and adaptogens, Katy Perry’s…
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