Bill Belichick labeled girlfriend Jordon Hudson his “muse” in his new book, as the former cheerleader continues to take over his brand.
“Thank you to my idea mill and creative muse, Jordon Hudson,” Belichick wrote in the third acknowledgement in “The Art of Winning: Lessons From My Life in Football.”
Just before expressing gratitude for Hudson, he thanked his business partner and longtime friend, Berj Najarian, as well as his publishing team at InkWell Management and Simon & Schuster.
“Any individuals I list in appreciation for making this book possible — which really means making my career possible — warrant more than a two-word entry,” he wrote before listing off those whom he was grateful for. “Collectively, they made me, as did countless others who deserve mention.”
While Hudson, 24, received a sweet shout-out at the end of the 73-year-old football coach’s tome, she was not mentioned in the dedications page at the beginning.
Instead, Belichick honored his late parents, Steve and Jeanette, godfather Bill Edwards, late grandparents and three children, Amanda, Stephen and Brian, whom he shares with ex-wife Debby.
Belichick, who was married to Debby for 29 years before divorcing in 2006, was in a 10-year relationship with partner Linda Holliday before moving on with Hudson.
The NFL expert and Hudson first crossed paths while seated next to each other in an airplane in 2021 before their first public outing together two years later.
However, it wasn’t until September 2023 that they confirmed the romantic nature of their relationship after they were seen holding hands.
Since then, the pair has been seen showing PDA on multiple occasions, with Hudson becoming extremely involved in his work endeavors.
Most notably, Hudson made headlines for awkwardly interrupting Belichick’s “CBS Sunday Morning” interview last month.
The brunette beauty was caught cutting off interviewer Tony Dokoupil after he asked a question about their relationship.
“We’re not talking about this,” she snapped at the journalist before allegedly storming off the set.
The outburst allegedly caused a 30-minute delay in the interview.
Dokoupil described Hudson as a “constant presence” throughout the sit-down and said in a voiceover that she did not feel “comfortable” commenting on their relationship.
Shortly after the on-camera incident, sources told Page Six that Belichick’s much younger girlfriend has been running the New England Patriots coach’s brand.
“It’s amateur hour and it’s showing,” the source said Monday. “They don’t know what they are doing and trying to control everything. They don’t trust anyone else. He’s handed off the ball to her.”
The source explained that Hudson lacks experience and refuses to listen to anyone for advice.
“He seems to have put his brand in the hands of a 24-year-old,” the source alleged. “She thinks she knows everything, like every other 24-year-old.”
The insider joked that Hudson is the “CEO of Belichick Inc.,” and “wears every hat in the organization.”
Page Six reported that Hudson “demanded” to be the executive producer of Belichick’s now-scrapped season of the docuseries “Hard Knocks.” We also learned that she forced her way into a Dunkin’ commercial that ran during the 2025 Super Bowl featuring Belichick, Ben Affleck and Casey Affleck.
Meanwhile, Hudson’s company, Trouble Cub Enterprises, reportedly filed for 14 trademarks to reclaim several phrases coined by Belichick that are currently owned by his former team.
What’s more, she has allegedly accumulated an $8 million real estate portfolio since she and Belichick started dating.
Interestingly, we hear that their age gap plays no role in their challenges as a couple.
“When you are around them it is not crazy creepy,” our source said. “They are individually a little odd, but together they strangely make sense. It’s not icky when they are together. There is a charm to their relationship.”
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