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Ulta Beauty has announced its official partnership with Beyoncé’s long-awaited “Cowboy Carter” tour, which kicked off on Monday with a sweeping three-hour show at L.A’s SoFi Stadium.
The partnership will bring exclusive access to Beyoncé’s beauty brands, including the recently launched Cecred haircare, and curated looks inspired by the tour’s themes, at Ulta Beauty.
On Monday, April 28, the beauty retailer unveil seven unique beauty looks, corresponding with specific cities Beyonce is visiting on tour. The looks, developed in collaboration with local beauty influencers, will be showcased in stores, online, and across social media platforms. The cities include Los Angeles, Chicago, East Rutherford, Houston, Washington, D.C., Atlanta, and Las Vegas.
In addition to the city-inspired looks, Ulta will also offer a curated assortment of makeup, skincare and haircare products, including items from Beyoncé’s newly-launched Cécred line. Notably, this partnership marks the first time Beyoncé’s fragrance, Cé Lumiére, will be available for purchase in brick-and-mortar retail locations, with limited quantities offered at select Ulta Beauty stores and online.
Fans can also participate in live masterclasses led by Ulta Beauty Pro Artists, scheduled for May 7 in Los Angeles and May 21 in New York City. For those unable to attend in person, the Ulta Beauty app’s GLAMlab feature will provide a virtual try-on experience, allowing users to experiment with the tour-inspired looks from anywhere.
“Ulta Beauty sits at the intersection of beauty, culture, and self-expression—and this summer, there’s no bigger cultural force than Beyoncé’s ‘Cowboy Carter’ tour,” Kelly Mahoney, Chief Marketing Officer of Ulta Beauty, said in a statement. “From makeup and skincare to hair and fragrance, beauty is how fans show up for the moment, and we’re proud to be their destination for turning inspiration into expression.”
The “Cowboy Carter” tour, kicked off on April 28 in L.A and will conclude on July 26 in Paradise, Nevada. Tickets are currently available on resale sites such as Stubhub, Vivid Seats, Seatgeek and Ticketmaster.
Meanwhile, you can also get your hands on “Cowboy Carter” vinyl here, and shop through some of the best Beyoncé beauty and haircare products exclusively available on Ulta Beauty below:
CÉ LUMIÈRE Eau de Parfum
Cécred Nourishing Hair Oil
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