Not a morning person? Well, you might be in luck as the beauty gods just deemed bedhead hair the new standout trend on the circuit.

A welcome alternative to the ubiquitous slicked-back updos of influencers across the board, bedhead tresses – think frizzed strands and unruly matted webs – have saturated the runway this season – sounding the death knell on more polished, clean-girl looks.

Across the pond, household names including Tory Burch made a case for loose, low ponytails, sported by stars including Emily Ratajkowski who took to the runway for spring/summer 2027.

Likewise, in London, designers including Erdem, Bora Aksu, Pauline Dujancourt…

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