In a new analysis of Australia’s evolving entertainment landscape, research firm Media Partners Asia (MPA) projects the country’s video industry will reach $12.3 billion in total revenue by 2030.
The growth trajectory represents a 2.8% compound annual growth rate (CAGR) from 2025, with online video claiming the lion’s share at $9.4 billion.
YouTube has emerged as the undisputed leader in Australia’s streaming wars, capturing 33% of the 7.1 billion minutes streamed across mobile and connected TV devices in 2024. The platform ranks as the top revenue generator in the overall video sector, with Netflix in fourth place, while domestic players Foxtel and Nine hold second and third positions respectively, based on total screen revenues. According to MPA research, Netflix secured 17% of streaming minutes, followed by Nine’s streaming services at 11% and Foxtel’s offerings at 9%. Disney+ and Prime Video each captured 6% of streaming time.
The premium VOD market, currently valued at $3.3 billion and encompassing both subscription VOD (SVOD) and broadcaster VOD (BVOD) categories, is forecast to surpass $5 billion by 2030. Seven major companies dominate this space, controlling 90% of viewership and revenue.
Netflix maintains its SVOD leadership with a 27% share of premium VOD revenue in 2024, followed by Foxtel Group at 18%. The streamer’s 2025 Australia offerings include “The Survivors,” “Son of a Donkey” and “Apple Cider Vinegar.” Nine Entertainment, which operates both 9Now and Stan, captured 14% of the market, while Amazon Prime Video and Disney+ secured 11% and 10% respectively.
The report identifies key growth drivers including high connected TV penetration (82% of households in 2024), continued investment in premium content, and the expansion of ad-supported SVOD tiers. Structural shifts such as Disney+’s ESPN integration and DAZN’s Foxtel acquisition are expected to reshape the competitive landscape, though weakening consumer sentiment presents potential headwinds.
From 2019 to 2024, Australia’s video industry revenue grew from $7.7 billion to $10.1 billion, representing a 5.6% CAGR. During this period, online video’s market share nearly doubled from 32% to 62%, underscoring the dramatic shift toward digital platforms.
“Global platforms YouTube and Netflix lead Australia’s streaming market, leveraging scale, advertising and subscription revenue,” noted MPA executive director Vivek Couto. “Domestic incumbents like Foxtel continue to compete with premium sports offerings, exemplified by Kayo, the second largest premium VOD platform by revenue while Nine sustains competitive traction with ad-supported BVOD, capitalizing on local content to drive revenue, and its SVOD offering, Stan.”
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