Ariana Grande is forever Glinda-fied.
The pop star has returned as a Swarovski ambassador for the third time, starring in the luxury jewelry house’s spring/summer 2025 campaign and dripping in dozens of colorful crystals.
For the shoot, lensed by Mert Alas and Marcus Pigott, the “Wicked” star models the Ariana Grande x Swarovski Capsule collection, which is “rooted in the highly curated pop style of the 1960s,” per a press release from the brand.
In one shot, the actress is absolutely covered in green and pink crystals from the Dulcis collection — an obvious nod to Grande’s beloved role as Glinda in “Wicked.”
Both arms are piled high with cuffs that range from $189 to $300 while multiple fingers are decked out with cocktail rings.
The colorful collection “pays homage to high fashion aesthetics, the dynamic nature of crystal, and the House’s enduring ability to shape the pop culture conversation,” according to the press release.
“I’m so excited that my creative journey continues with Swarovski, and I love the metamorphosis storyline of this new Spring-Summer 2025 campaign,” the “Into You” singer shared.
“Styled in a palette of vibrant colors and radiant crystal jewelry, this campaign felt truly uplifting and joyful,” she added.
Grande brought back her signature high ponytail in another image, though this time it’s partially dyed lilac to match the glimmering lavender crystals in her Millenia Clip Earrings ($400), cat-eye sunglasses ($500), Millenia Tennis Necklace ($650) and more.
The brand’s Global Creative Director Giovanna Engelbert also weighed in on the capsule’s parallels with pop culture, saying, “I’m intensely drawn to pop culture and the role of jewelry within it — it has the power to transform not just how you look, but how you feel.”
“My vision is to create a new jewelry culture that is high-impact, fresh, and sharp,” she continued. “Ariana embodies this with both beauty and boldness that turns each piece into a symbol of radiance, movement, and joy.”
She’s previously worn the last collection, which featured pearls and clear crystals, on many a red carpet so we can’t wait to see a more colorful interpretation of the Good Witch this summer.
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