AMC Networks‘ executive vice president of content strategy Blake Callaway will exit at the end of 2024 after 13 years with the company.
Most recently, Callaway assisted in the acquisition of full operational control of BBC America (previously a joint venture with BBC Studios), and oversaw brand and content strategy for the company’s streamer Acorn TV as well as linear channels BBC America, IFC and Sundance TV.
Callaway joined AMC Networks in October 2011 as head of marketing for the IFC Network, where he led FYC campaigns of “Portlandia” and “Documentary Now!.” He was soon upped to IFC’s executive vice president of brand marketing where he oversaw partnerships with BAM, The Public Theater and SXSW.
Prior to joining IFC, Callaway served as senior vice president of brand and strategic marketing at Syfy, where he worked on the rebrand from Sci Fi to Syfy. He started his career in media at New York City ad shops and was one of the founding members of agency The Media Kitchen.
“Blake’s focus on keeping brands relevant and profitable in a fast-changing media marketplace allowed him to take on multiple roles within the organization, and he was always ready to take on the next opportunity,” AMC Networks president of entertainment and AMC Studios Dan McDermott said. “His contributions have shaped our marketing strategies and have been instrumental in driving the growth and recognition of our brands.”
“Each new role within AMC Networks offered a different set of opportunities and challenges, but every step along the way I have worked with an amazing group of people,” Callaway said. “Nowhere else but AMCN could I have been able to contribute to so many successes while sharing a seat in the front row of this thrilling ride. Has been a privilege and a blast to work with the absolute best in the business. My near-term plans include looking for the right opportunity, trying to keep up with my 10-year-old, and lending support as a marketing adviser to the artist driven non-profit A IS FOR that is doing important and meaningful work.”
Read the full article here
