Leslie Fram, CMT’s senior VP of music strategy and talent for some 13 years, penned a farewell letter to the staff that she posted on social media Tuesday, just days after the channel was gutted by the network-wide layoffs at its parent company Paramount Global.
Fram is a longtime major player in the country-music community who oversaw the channel’s music programming overs on all verticals as well as the CMT Music Awards and franchises like CMT Storytellers, Giants and Crossroads, among other responsibilities. Yet her stature in Nashville reaches far beyond the channel, as is evident in her farewell letter:
“Among my proudest achievements has been our decade+ support of women with CMT’s ‘Next Women of Country,’ a program that has helped promote and elevate over 100 female artists on all platforms, and our efforts to move the format forward in areas of inclusion and diversity,” she writes. She spoke at length about those efforts with Variety in 2018 and again four years later on our “Strictly Business” podcast; her letter follows in full below.
While 10 CMT staffers remain, the future of the network remains unclear; a rep for the company had no comment and Nashville insiders contacted by Variety could not even speculate as to what that future might look like. Nashville certainly has no shortage of awards shows, the influence of cable TV has been fading for decades, and like all of Paramount’s ostensibly music-centric channels, CMT’s music programming has long since been ghettoized into overnight hours in favor of movies and re-runs of shows like “Roseanne,” “King of Queens” and “The Golden Girls.” But there is certainly no question that the drastic reduction in CMT’s staff and footprint in the community is a blow to country music and the musicians who make it.
To My Dear CMT Family, Friends, Colleagues,
Thirteen years ago this month, I had the extraordinary opportunity to become SVP/Music & Talent at CMT and work with my longtime friend and mentor Brian Philips (President of CMT at the time). The transition from rock radio to country music television turned out to be a pivotal moment in my career, allowing me and the brand’s resident experts to build CMT’s next great chapter. We went on to create an even bigger music brand, continuing to amplify the format’s superstars and legends while giving voice to the next generation.
Over the years, we’ve accomplished so many milestones as a team. From celebrating the ‘CMT Music Awards’ debut on CBS, bringing back historic franchises like ‘CMT Giants’ where we honored such legends as Kenny Rogers, Vince Gill and Alabama, and resurrecting the iconic ‘Storytellers’ format to creating new music programming and specials like ‘CMT Campfire Sessions,’ ‘CMT Summer Camp’ and ‘CMT Smashing Glass’ honoring Tanya Tucker & Patti LaBelle, these are once-in-a-lifetime experiences I will always treasure!
And it wouldn’t be CMT without a deep bow to the award-winning series, ‘CMT Crossroads.’ My first experience with the franchise was with Vince Gill & Sting at NYC’s Hammerstein Ballroom, and I immediately was overwhelmed by the musical magnitude of these shows. We went on to bring together such extraordinary pairings as Stevie Nicks & Lady A, Katy Perry & Kacey Musgraves, Alicia Keys & Maren Morris, Halsey & Kelsea Ballerini, Shawn Mendes & Zac Brown, Nickelback & Hardy, and so many more. I am eternally grateful for the expertise and genius of my colleagues, Executive Producers Margaret Comeaux and John Hamlin, without whom ‘Crossroads’ and so much more, would not be possible.
Among my proudest achievements has been our decade+ support of women with CMT’s ‘Next Women of Country,’ a program that has helped promote and elevate over 100 female artists on all platforms, and our efforts to move the format forward in areas of inclusion and diversity.
Over the years, the team worked tirelessly to grow these types of opportunities when in 2015, we created an all-female ‘Next Women of Country’ tour to give these artists a stage to play on – introducing newcomers like Kelsea Ballerini and supporting headlining acts like Martina McBride, Sara Evans & Jennifer Nettles.
All along, we would constantly ask ourselves, ‘how can we do even better?’
We soon founded an initiative called CMT ‘Equal Play’ – 50/50, male/female parity across all CMT video hours. With this momentum, we strongly encouraged the industry to play, sign and support more women and to make equally bold moves to help cement a format-wide commitment to women and equality. This concept ultimately grew to become the ‘CMT Equal Play Award,’ in recognition of artists who advocate for diverse and underrepresented voices in the industry, bestowed upon such luminaries as Jennifer Nettles, Linda Martell and Shania Twain.
We also partnered with Cameo Carlson, President & CEO at mtheory to create CMT ‘Equal Access’ to better support artists from underrepresented communities. I’m proud to say that this effort closely mirrors the visionary leadership of Marva Smalls, EVP of Public Affairs/Global Inclusion at Paramount, our partners in ‘Equal Access.’ This program has allowed us to work with both artists and management professionals, helping us diversify the talent pipeline in country music.
Looking back over my career at CMT, I have so much gratitude for amazing leaders like Van Toffler, Bob Bakish & Bruce Gillmer to name a few. Thank you for your vision and support.
To my incredible team, Donna Duncan, Stacey Cato, Jordan Walker, Katrina Cooper, Jordan Hatton, Abbi Roth, Bryana Cielo and my brilliant counterpart, Margaret Comeaux, John Hamlin, Heather Graffagnino, Jackie Barba, Jim Craig, Cynthia Mangrum, Jodi Carmichael, Melissa Goldberg, Ali Marszalkowski, Quinn Brown, Cody Alan, Shanna Strassberg, Andy Luther (and the IT Team) and so many more, we will always be a family and team. Your friendship and support have been my guiding light. I will cherish all our collective challenges and wins.
To my Paramount and MTV colleagues past and present, it’s been my complete honor to work and learn from you.
To the OG CMT’ers – the late great Chet Flippo, Suzanne Norman, Martin Clayton, Anthony Barton, Lisa Chader, Lucia Folk, Cindy McLean Finke, Jim Raley, Jackie Jones, Lewis Bogach, John-Miller Monzon, Shane Caldwell, Tessa Jordan, Jennifer Danielson, Jen Hoogerhyde (Morrison), Alina Thompson and so many more – in the words of Dolly ‘I will always love you!’
And finally, to this magical Nashville community and its brilliant artists, you have given and shared so much. I will always be grateful for your friendship and support, and I know that you will continue to collaborate with this undeniable brand for years to come.
Cheering on those who remain and those who have left-only great things ahead. With the ever-changing media landscape let’s remember to take care of each other! Thank you from the bottom of my heart.
Leslie Fram
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