“The Hills” reality stars Heidi Montag and Spencer Pratt are developing a project with Hulu about their lives in the aftermath of losing their home in the Pacific Palisades in the fires that devastated Los Angeles in January.
Pratt shared the news while the couple was participating in a conversation at the Variety Entertainment Marketing Summit presented by Deloitte on Thursday in Hollywood.
The two said they would be open to doing a series that revolves around rebuilding their lives after the loss. They also have been looking to do a series on their family in general.
“The music would be part of it, our family life, our dynamic, our team,” Montag said during the session moderated by Kate Aurthur, editor at large for Variety.
A series is not officially in the works yet. “If not Hulu, I hear YouTube is really easy to work with,” Pratt said, drawing laughs from the audience who had heard about YouTube’s marketing strategies earlier during the event held at Neuehouse in Hollywood.
The pair also shared an update about their general situation. When asked about whether they would rebuild their home, Montag said the couple were unsure if they could, given the high cost and insurance issues. “We’re kind of just going to take it one day at a time,” Montag said.
The couple and their children live in Santa Barbara at the moment. “The good news is the hummingbirds are coming back,” Pratt said.
Pratt talked about rallying people to financial support the family by streaming Montag’s album, “Superficial.” He admitted that he found it was difficult to turn a profit. “One thing I learned about the music business is, it takes a lot to make money,” he said.
“Yes, we made some money, but I probably should have just done more cameos,” Pratt added.
Montag teared up speaking about how the couple dealt with the situation and how Pratt would livestream on TikTok to boost support for the family.
“I was really with the kids and having to put them in a new school and move them, and it’s emotional, and just be able to talk them through kind of what was going on. So I was really proud of Spencer, and it was incredible for him to be able to do that for our family, and to have our kids be able to have that as an example as well, and to show that you can move forward,” Montag said.
Pratt also explained his approach to using social media, a tool that didn’t exist in the days of “The Hills,” to build an audience.
“I feel like the more you engage with the communities, whatever platform you’re on, and just be in the comment section… I’m responding as many DMss and writing back and sending emails. And I feel like that keeps people understanding who you are, and they want to support you,” Pratt said.
Most recently, Pratt appeared on the Hulu reality competition series “Got to Get Out.” He said he’s been pitching an idea for a show tied to Montag’s music.
“I don’t know if Hulu, ABC, Disney have blocked me because the amount of texts, emails I’ve sent like ‘Hey, we can do our own show with like, Heidi being a pop star in 15 countries where she’s No. 1,’ ” Pratt said.
The couple also talked about how they were able use the paparazzi ecosystem to their advantage over the years. Pratt broke down the series of events that led to his partnerships with paparazzi, and Montag explained their reasoning for establishing those relationships.
“When we started talking to Perez, we were really looked down upon for talking [to him],” Montag said.
She said the couple were advised to “stay away,” but they, thought “Why wouldn’t we be in with him? Doesn’t that make more sense?”
Up next, Montag has a performance at Mighty Hoopla festival in June. She said it will be her “biggest performance” to date. “I’m very excited for that,” Montag said.
Read the full article here
