These deals will wrap up long before present-wrapping time.

With Black Friday nearly here, there’s never been a better time to get a head start on your holiday shopping.

But while the days of lining up for IRL doorbusters are over, the hottest online deals can still be elusive if you’re not ready to click “add to cart” fast.

Keep scrolling to shop our predictions for this Black Friday’s biggest sell-out risks before they fly off the (virtual) shelves.

If you’ve been listening for deals on Apple products, now’s the time to act.


Want to be spinning like a girl in a brand-new dress come Cyber Monday? The gingham mini Taylor Swift wore to the US Open has already flown off the shelves at least once — and now that it’s marked down, it’s basically a surefire sell-out.


Run, don’t walk, to score deals on the trendy Hoka sneakers we’ve seen on everyone from Reese Witherspoon to Harry Styles.


It’s so rare to find deals on Dyson’s hot hairstyling tools, they’ll likely sell out long before it’s a wrap on Black Friday.

Everyone from Sabrina Carpenter to Beyoncé to Khloé Kardashian’s used the in-demand device, with the latter once telling The Hollywood Reporter it “gives you that beautiful blowout look that we all long for, and it’s super easy to use.”


This aptly named earring bundle is in high demand in Hollywood. We’ve spied Jenny Bird’s signature hoops on Selena Gomez, Nina Dobrev, Simone Ashley and many more — and there’s never been a better time to copy the look for less.


Cozy Earth makes some of Oprah’s favorite things on earth. The media mogul’s listed the label on seven of her “Favorite Things” roundups, praising these PJs in 2019.

And while the brand’s bedding is already 35% off, Page Six readers can snag the same discount on everything on the site using the code PAGESIX.


Keep your toes toasty all winter long with Bombas’ super-soft slippers, a favorite of “Real Housewives” and A-list actors alike.


If you’re keeping your ears open for great tech deals, be sure to check out this unbeatable deal on the over-ear headphones Oprah called “the best of the best” in 2023.


Go with the flow this holiday season with Stanley’s TikTok-famous tumblers. (Even Olivia Rodrigo’s impressed by the viral insulated bottles.)


Nordstrom’s massive early Black Friday sale includes deals on buttery soft Spanx separates. If history’s any indication, they’ll fly off the shelves in a flash.



Black Friday FAQs for savvy shoppers

When is Thanksgiving 2024?

Turkey Day this year falls on Thursday, November 28, 2024. Get ready to feast to fuel your shopping marathon!

When is Black Friday 2024?

The biggest sales of the year kick off on Friday, November 29, 2024. Shoppers have just 26 days between Thanksgiving and Christmas for a shortened holiday shopping period — so plan wisely.

Are early Black Friday deals actually worth it?

We only highlight deals we think are worth it. Particularly for hot items that are at high sell-out risk, we recommend shopping early and taking advantage of pre-Thanksgiving discounts on big-ticket gifts like the cult favorite Dyson Airwrap, Kim Kardashian’s Beats, celeb-loved Ugg boots and more.

Can I shop Black Friday sales online?

Most stores and retailers now offer both in-store and online Black Friday sales, with matching discounts for those that want to shop IRL or virtually.

Why is it called “Black Friday”?

Despite being a great day for the economy, Black Friday still symbolizes the dark side of American consumerism, drawing memories of violent crowds competing for limited merchandise. However, with the advent of internet shopping, retailers and e-tailers continue to see record-breaking sales without the morbid mob mentality kicking off the holiday shopping season.

When is Cyber Monday 2024?

Monday, December 2, 2024 will be all about online shopping at retailers across the internet drop prices for Cyber Monday.

Which is better: Black Friday or Cyber Monday?

It depends! Some, though not all, retailers approach Black Friday and Cyber Monday differently, offering discounts on varying brands and products over the post-Thanksgiving weekend. Some stores use Cyber Monday as an opportunity to drop further discounts on on-sale items.

But beware: if you wait for Cyber Monday to make your purchases, you do risk the chance of products selling out.

Where can I find the best deals?

Right here, at Page Six! If you’re in the market for celebrity-worthy styles on a budget, luxury beauty and skincare for less, or gifts so good you’ll want to keep them for yourself, check out our expert-curated Black Friday and Cyber Monday deals for the best of the best.



Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.


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